The world of Direct Selling is changing at an unprecedented pace. In our more than 180,000 hours working with many of Direct Selling News’ Top 50 companies, we at Groundswell Cloud Solutions are seeing these major challenges facing many Direct Selling companies today. Find out why Marketing Cloud is working for our clients.
Attract & Keep Top Talent with Marketing Cloud
It’s no secret that distributor retention is a top concern for a lot of Direct Selling companies: annual distributor turnover can be as high as 50 percent, while industry insiders estimate that more than 70 percent of new consultants fail to take any action after joining their network, including placing an order or attending a training.
Common explanations for new distributor apathy and exits include poor onboarding experiences and time management issues: while the work itself is flexible, distributors – especially new ones – often struggle to manage their time. Most Direct Selling companies supply their distributors with digital resources, but distributors often find the need to supplement these with their own third-party software.
Distributors today expect intuitive, robust tools: user experience and interface are of the utmost importance. Groundswell has extensive experience building on Salesforce’s Marketing Cloud to provide simple and seamless desktop and mobile experiences for distributors, no matter their geographical location. We ensure that distributors have a centralized library of uniform assets to customize for each prospect to engage them across various channels. Empower your distributors and let their workflow and relationships with customers grow!
With Salesforce Marketing Cloud, Direct Selling companies get the tools to enhance new distributors’ experience, from onboarding through to completing their first sale. Salesforce allows for guided selling with tasks, actionable insights, and rich distributed marketing content to allow your distributors to sell more and recruit more. With Marketing Cloud, you also enable distributors’ team management, performance tracking, and coaching for leaders to motivate, mentor, and manage their teams.
Market to a Younger Audience
At the same time, current Direct Selling distributors and customers are aging. To attract new audiences, companies need to engage distributors and customers in fresh ways.
Groundswell is seeing many of our partners choose to successfully transition from traditional relationship-building which started with handshakes and in-person interactions to leveraging digital tools for relationship-building that are a native and intuitive experience for Millennials and Gen-Z.
Modern savvy distributors are leveraging Salesforce’s Marketing Cloud technology to reach large social media audiences and build communities in new ways. And these days, consumers expect it: 80% of customers say the experience a company provides is as important as its products and services.
Today’s younger buyers demand a rich digital experience, and their Direct Selling distributor peers know this. Meanwhile, many established Direct Selling players are still reliant on aging technology stacks and proprietary vendors. They are struggling to innovate and adapt, especially toward the younger generation who craves new technologies.
The opportunity to attract a younger generation is certainly real: according to the U.S. Census, Millennials and Generation Z are one of the largest and most influential generations in history. According to Success Magazine research, millennials are more likely than adults age 45 and older to earn income from the “YouEconomy.”
With Groundswell’s unique and customized implementations of Salesforce technologies, both distributors and customers will see your company as one that “speaks their language” by engaging with them where they are online for both work and fun.
Direct Selling companies are known for their incredible growth rates, with some reaching >$1B in as little as 3-5 years. Unfortunately, such rapid scaling often leads to massively siloed and therefore inaccessible data: companies can suddenly have a massive distributor base, complex genealogy hierarchies, and enormous data volumes, all while operating suddenly across geographic and cultural borders.
In the more than seven years Groundswell has completed implementations for Direct Selling companies, we have direct experience leveraging Salesforce’s tools to provide clients with a holistic view of your business that’s easy to use as well as easy to access. We excel at building systems to simplify complexity so everyone in your value chain instantly has the right information at their fingertips.
Using Salesforce’s Marketing Cloud, companies can surface data from their back office systems, innovate quickly, and develop solid foundations for even more growth. From corporate marketing journeys to distributed marketing, rich analytics, and AI, Marketing Cloud empowers Groundswell’s clients to engage customers sooner. Salesforce provides an accelerated platform for building custom apps for internal and external consumption.
Groundswell Cloud Solutions’ Steps to Success
Using Salesforce’s Marketing Cloud, companies can surface data from their back office systems, innovate quickly, and develop solid foundations for even more growth. From corporate marketing journeys to distributed marketing, rich analytics, and AI, Marketing Cloud empowers Groundswell’s clients to engage customers sooner. Let us walk you through what Salesforce Marketing cloud can offer and how it solves the major challenges facing the Direct Selling industry today.