Maximizing Growth and Presenter Retention 

Younique is a global direct-selling cosmetics company that focused on transforming their digital marketing capabilities. Our shared goal was to enable their corporate and Presenter base to engage with various digital channels. The project required complex segmentation models with multiple data points to alter communication approaches.

  • Industry: Consumer Goods
  • Location:

    Lehi, Utah, United States

  • Scale:
    • Sellers in 16 countries
    • 21-100 Users
  • Salesforce Products:

    Marketing Cloud, Service Cloud

  • Integrations:

    RedShift

At a Glance

Recently Younique experienced a flood of Presenters, and wanted to increase retention. To ignite the company’s overall growth, Younique needed tools to strategically communicate with Presenters in an engaging, personalized, and timely manner. We leveraged Marketing Cloud’s segmentation and personalization capabilities to create a platform that empowers Younique to drive focused journeys to crucial customer segments.

20%

Increase in Conversions

3%

Increase in Awareness
Higher Retention Rate

“Fantastic team, easy to work with!”

—  Matthew LeGare,
Vice President of Product Management, Younique 
 

New Communication Tools to Inspire Presenters

Presenters are the backbone of Younique’s business. To ensure their success, we empowered Younique’s users by providing the next best action including training, onboarding, and knowledge transfer.

A main component of the Presenter communication tools we built is an always-on New Presenter Onboarding Journey. This tool guides new Presenters through business onboarding, training activities, and other growth-driven strategies during their first three months with Younique.

Industry insiders estimate that between 70-80% of new consultants don’t take any action, including placing an order or attending a training, after they join.

Direct Selling News

Targeted Strategy with Advanced Cross-Channel Marketing

Younique was the first direct sales company to market and sell almost exclusively through social media, so they need to stay innovative and top in the social commerce space. We helped Younique craft a strategy to kick off digital marketing with a central focus on Presenter and customer segments.

Nearly one in three people involved in direct sales is between the ages of 18 and 34 — that’s 5.9 million of the 20.2 million people associated with direct sales.

The U.S. Direct Selling Association (DSA)

The Ultimate Back Office Mobile App

Presenters can now see an overview of their high-level vital metrics and set goals for themselves. This mobile app allows Presenters to track monthly numbers, earnings, progress, and cross-reference against previous months.

Presenters can also sort and filter through their team and generate reports to meet team goals. This ultimate back-office mobile app allows Presenters to see their total monthly sales, customers’ orders, placed subscription orders, and which customers ordered what products.

 

Younique has the ultimate back office mobile app

Positioning Younique to Scale and Grow

Marketing Cloud has allowed Younique to expand quickly and has eliminated communication barriers for a cohesive experience. Younique is now able to retain customers, increase qualified leads, and achieve significant revenue growth.

Scaling Younique and their presenter base
Helping Younique Products turn more qualified leads into revenue growth

We Help Direct Sellers Win

We have been trusted advisors for a number of direct sellers, replacing their legacy CRMs, and guiding them on their path to success. Let us help your business improve retention and drive growth.

Learn more about our expertise in Consumer Goods.