An Insider’s Guide to Salesforce Connections

A Conference for Marketers, Commerce Pros, and Digital Leaders

Grow and learn from the best experts at Salesforce Connections 2022! Salesforce Connections is an annual conference in Chicago is for everything marketing, eCommerce, and digital and the Groundswell team is thrilled to be attending in person again.

Why Should I Attend Salesforce Connections? 

At Salesforce Connections, you’ll get industry insights and best practices from eCommerce and digital leaders, and you’ll learn how to build revenue, trusted relationships, and connected customer journeys through seamless digital experiences. 

Where is Salesforce Connections 2022 happening? 

Connections will happen in downtown Chicago at McCormick Place on June 8–9, 2022. You can also attend the keynote session virtually at Salesforce+: all you need to do is register. You can get highlights from the conference via Salesforce+ as well.

What are the Perks of Attending Salesforce Connections in Person? 

We are holding an exclusive event with drinks and appetizers from 5 PM to 9 PM on Wednesday, June 8. You will have plenty of time to catch all the critical and fascinating sessions that will uplift your business to its fullest potential and still meet six members of Groundswell’s Engagement Team. We will have gift bags for our guests at this intimate event, so secure your spot by reaching out to us directly. 

Above all, Connections is about connecting in person – the thing we have all missed so much in recent years, and definitely why we can’t wait to meet new friends and engage with exciting topics that spur interesting conversations. If there is anything we have learned about being remotely connected, it is that we should not take these opportunities for real-world interaction for granted. 

If you can’t meet our dynamic Engagement Team on June 8 at our event, we will be in Chicago all that week and are happy to book some time with you when it works best for your schedule. Message us today and we’ll find a time that works for everybody.

Which Sessions Should I Attend?

Marketing Cloud Innovation and Releases: Live

As Salesforce is a forward-thinking company, they know industry needs before you sometimes do, and in 2022 marketers have more tools than ever to exceed customers’ expectations. No matter the Salesforce conference releases always have a buzz around them. In this session, you will learn about the most impactful Marketing Cloud innovations, and get a sneak peek of what is coming next.

This session is hosted by: 

• Sarah Fefferman, Salesforce’s Marketing Cloud Product Marketing Manager 
• Matthew Schultz, Salesforce’s Senior Product Marketing Manager

5 Steps to Long-Term Success in Your Business Transformation

Technology implementations require new ways of working, and who better to learn from than the experts? Salesforce has worked with 150K+ customers, so they have your top five steps to a successful long-term implementation. Groundswell knows a lot about this topic, and so we know the session is critical for anyone wanting to transform their business.

This session is hosted by:

• Anissa Senouci-Bereksi, Salesforce’s Senior Product Marketing Manager 
• Lexi Schultz, Salesforce’s Product Marketing Manager.

Read more here if you want to take a peek at Groundswell’s delivery process to long-term success for technology integration.

Align with Sales to Drive More Demand

If there is one thing Groundswell’s Engagement Team knows, it’s the vital alignment of Sales and Marketing. Many Marketers work with siloed tools that make it hard to align with sales. This session will see how Marketing Cloud Account Engagement, formerly Pardot, helps marketers generate leads and easily pass them to sales.

Two Salesforce experts will host this session: 

• Emily Nour, Senior Solution Engineer
• Ruth Bolster, Product Marketing Manager, Account Engagement for Pardot. 
• In addition, Rachel Newton, VP of Global B2B Marketing for Mastercard, will also be on this panel.

Reimagine Partner Incentives for a Digital-First World

No matter your industry, be it High Tech, Retail, Manufacturing, or Consumer Goods, this session can help you think about how you approach your customers. Reimagine your partner loyalty programs for a digital-first world with flexible and experiential incentives, all powered by Salesforce’s Loyalty Management and Rebate Management.

Two different Salesforce experts will also host this session: 

• Taskeen Singh, a Manufacturing and Automotive Product Marketing Manager 
• Nate Jobst, a Solution Engineer.

Best Practices for including D2C with your B2B channels

Direct to Consumer (D2C) marketing and sales are booming. With consumers constantly online, it’s more important than ever to know their needs even before they do. In this session hosted by Melinda Monroe, Salesforce’s Director of Product Marketing, you will hear from a panel to learn strategies for navigating distribution partnerships, collecting first-party data, and creating digital experiences that increase brand loyalty.

Wow Your Customers

Learn how trailblazers are growing relationships and revenue and having their brands wow customers with personalized moments that build trust and loyalty with the latest innovations from Salesforce.

This session is Salesforce’s fearless host of Connections, the incomparable Sarah Franklin President and CMO of Salesforce, and Lidiane Jones EVP & GM of Digital Experiences (Experience Cloud, Commerce Cloud, and Marketing Cloud) Shannon Duffy, EVP of Product Marketing. Jessica Cobarras will also be on this panel of experts as she is the SVP of Cloud Marketing at Salesforce, and these talented tech experts will be talking to Adam Michaels, the Chief Digital Officer at Crocs

Personalizing CPG: Relationships between brands & consumers

Sara Hillstrom, Senior Director and Consumer Goods industry advisor at Salesforce, will be chatting with Heather Conneran, Director and Brand Experience Platforms at General Mills. The session will detail how Heather’s leading Consumer Packaged Goods company developed a first-party acquisition strategy that allowed them to own the relationship with consumers and change management best practices.

Additional sessions Groundswell recommends attending include:

• Creating a Data Strategy to maximize marketing outcomes
• 10 stories of real-time, 1-to-1 personalization in Action
• 3 ways Slack changed the way we work
• Get ready for the holiday of 2022
• Create a more personalized experience in Consumer Goods
• Connect marketing and commerce with Digital Intelligence (This last one is particularly great for marketers, data analysts, and executives!)

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We will be attending some of these sessions ourselves and can’t wait to see you there.

Follow our time at Connections with the hashtags #CNX22 and #CNX22GCS.