Meet the
Engagement Team

The Engagement Team includes sales and marketing. We provide an accurate, holistic representation of Groundswell’s purpose – being an enabler of success. We are typically the first point of contact for a customer, and their happiness is very important to our team.

What we do

We work directly with the Salesforce account team and client sponsors to determine the scope of the engagement. Our team’s ultimate goal is to make our customers, Salesforce, and Groundswell successful. For any questions, we’re just a phone call away.

Our daily purpose

We are first and foremost Salesforce experts, but we have a deep technological understanding outside of the platform. Our team is friendly, passionate, and always eager to help our clients succeed. This includes:

  • Maintaining relationships long after signed documents
  • Staying on top of industry trends 
  • Understanding how Salesforce can transform the top line or bottom line
  • Being a trusted advisor for clients
  • Staying up to date on a client’s business and their project
  • Answering any questions about a potential, current, or future project


Insights from our team

Hear from some of our Engagement team members to learn why they love working at Groundswell.

Richard Bradfield is an Engagement Lead on the Engagement Team at Groundswell

Richard Bradfield

Engagement Lead

Kathryn Hall is the Alliances and Channel Marketing Specialist on the Engagement team

Kathryn Hall

Alliances and Channel Marketing Specialist

Mike Konon is an Engagement Lead on the Engagement Team at Groundswell

Mike Konon

Engagement Lead

Richard Bradfield,
Engagement Lead

I love interacting with such a diverse group of people as we engage in new opportunities. Every interaction and discovery helps me better grasp a particular industry […] and gives me new perspectives. It allows me to develop a more rounded approach to help our customers with the best possible solutions.

Kathryn Hall,
Alliances and Channel Marketing Specialist

Groundswell put trust in me and bolstered my confidence like no other place I have worked at, and to me, their values say it all. I could not have gotten the growth I have experienced anywhere else. I have expanded my knowledge of branding and marketing, going from 8 years in D2C to tech consulting, and I’m so grateful that Groundswell allows my creativity to thrive.

Mike Konon,
Engagement Lead

Applying my Salesforce consulting skillset in a refreshing and new direction has been thrilling. It’s deeply rewarding helping our customers navigate complex problems to successes from day 1. Working with such a high calibre and motivated team pushes me to learn and grow everyday to become better at my craft.

Explore our other teams

Our cross-collaborative teams work in tandem to make amazing things happen. Explore all our teams for a closer look at our day-to-day.