Ultimate Salesforce Connections ‘22 Recap

That’s a wrap on Salesforce Connections 2022, and do we have some highlights for you! Not only did we get to meet Brandy The Fox – we also got to meet all of you! It was fantastic to be back in person, and we can’t wait to get into all the memorable moments of this Chicago conference. 

What happened at Salesforce Connections 2022? 

At Salesforce Connections 2022, it all started with the fantastic keynote speech by Salesforce’s president and CMO Sarah Franklin on how to wow customers.

Salesforce made announcements, everyone ate deep dish pizza, and we connected, making this one big party you couldn’t miss out on attending.

What was Groundswell Cloud Solutions Presence at #CNX22? 

We live-tweeted Connections 22 every chance we got using Salesforce’s #CNX22 and be sure to check out our highlights of all things Salesforce on Instagram. At the end of day one, it was time to head to our event at the Chicago Oyster House, where we met old friends, current clients, and new partnerships. Everyone was sure to leave with a gift because what is a party if there are no gifts! 

Which digital highlights should I watch at Salesforce+? 

Start with all four keynote episodes. These are the digital highlights you don’t want to miss. The first is the longest, coming in at 54 minutes. However, you also can’t miss the Humana success story in the second episode, which covers significant Marketing Cloud announcements and enhancements. 

With great data comes great responsibility, and no one knows that more than Crocs. In episode 3, learn how Crocs wows relationships with Salesforce. 

Next, bridge the physical and the digital with the introduction of NFT Cloud in episode 4 

We also thoroughly enjoyed Align with Sales to Drive More Demand. Many Marketers work with siloed tools that make it hard to align with sales. This session showcased how Marketing Cloud Account Engagement, formerly Pardot, helps marketers generate leads and easily pass them to sales.

You can catch Best Practices for Including D2C With Your B2B Channels. In this session hosted by Melinda Monroe, Salesforce’s Director of Product Marketing, you will hear from a panel to learn strategies for navigating distribution partnerships, collecting first-party data, and creating digital experiences that increase brand loyalty.

Episode 2 of the Salesforce+ series Hyper-Personalization is a can’t miss as it covers six stories of real-time, 1-to-1 personalization in AI. Learn how to gain in-depth insights into each individual and apply AI to deliver personalized and cross-channel experiences. 

Another great episode about Hyper-Personalization is Episode 8, Top Trends in Personalization for Triple-Digit Growth. Be the first to see new research into how top brands approach personalization in 2022. 

Over on Salesforce’s YouTube Channel, there are two fantastic videos for you to watch that cover how the e-commerce site Poshmark keeps up with the latest trends in fashion, beauty, home goods, and even social media. Along with 4 Things Customers Want in 2023 from Salesforce’s State of Connected Customer report.

Major Salesforce Connections Announcements

Even though the talk of the town may well be either Salesforce announcing NFT Cloud or that Salesforce Commerce Cloud can integrate with TikTok, we were more excited about the continued personalization of triggered campaign messages, Slack for Sales, Marketings, and Commerce Cloud, and Google Ads GA4 data informing marketing and personalization decisions. So let’s get into it!

First off is Commerce Cloud Social Integrations.  

According to Salesforce’s State of Connected Customer report, 57% of customers prefer to engage through digital channels; that number spikes to 65% for Gen Z and Millennial consumers. More social integrations like TikTok will help reach customers where they are. We also got some valuable insights about 2022 Holiday shoppers. December may still seem far away, but how ready are you to engage customers coping with rising inflation? 

Digital Command Center for Slack

With Slack as the digital HQ, brands can increase productivity by monitoring activity and performance across Marketing and Commerce Cloud from one digital command center. Avoid lost revenue and get notified in Slack when a Salesforce opp is logged. Resolve issues instantly and win together as a team from wherever you are located. 

Google Ads and Salesforce Customer Data Platform

Connect your first-party data in a unified customer profile to more efficiently plan, activate, and optimize marketing campaigns on Google Ads. With GA4 dropping in July 2023, Salesforce is already considering how these capabilities will help you deliver personalized campaigns using first-party data instead of cookies and, in the future, incorporate segment-level insights into the Customer Data Platform interface.

We also saw some exciting product demos from Qualified, and an Augmented Reality demo using Unity integrated into Marketing Cloud for personalized prospecting. 

Contact us to find out what’s available today out of the latest Salesforce announcements and what case-specific cases they can help your company scale for the future. 

We look forward to Dreamforce in September and can’t wait to give you more updates as we approach the 20th.