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The Insider’s Guide to Dreamforce 2022

Avatar photoGroundswell Team
On , In Business Updates

After three full years of waiting, it’s finally here: Dreamforce 2022 is definitely the event to be at this September. We at Groundswell are looking forward to connecting and reconnecting with some of our wonderful clients as well as some of the most innovative minds in cloud and tech solutions.

Why Should I Attend Dreamforce?

Dreamforce stands out for so many professionals because of the abundance of opportunities to network and connect with peers and Salesforce experts. Attendees know they’re getting a front-row seat on the newest ways to drive innovation for their teams; be in the know before everyone else!

Bring back key learnings to influence a consistent and positive impact on your organization! This includes discovering new tools or products, tangible industry tips that help solve your current challenges, and key business-building ideas and strategies to accelerate your business growth.

As a couple of years of COVID-lockdowns-induced near-isolation have taught us, there is nothing more valuable than being able to speak firsthand, face to face with Salesforce experts and partners. Get direct and unique solution ideas solely for your brand.

The Insider’s Guide to Dreamforce 2022 - photo is from 2019 Salesforce conference Dreamforce

When & Where is Dreamforce 2022 Happening?

Dreamforce will take place in San Francisco at the Moscone Center from September 20–22, 2022. To not miss a beat of the event, we recommend traveling on Monday, September 19, and taking advantage of the full experience until Friday, September 23!

Groundswell will be hosting a Salesforce Talk on Wednesday evening that all customers and partners can attend. Register here to confirm your spot today!

The First-timer’s Dreamforce Checklist


  • Get your badge early to avoid the big lines. If you can get it, Monday would be best; or on Tuesday, badge pick up starts at 6 AM.
  • Stay hydrated – take advantage of Dreamforce’s plentiful water bottle refilling stations
  • Bring comfortable shoes – you’ll spend a lot of time walking
  • If you are running late to a session or meeting, check out Pedi Cabs. You might score free tickets from sponsors! But be aware there might be some traffic with everyone doing the same thing.
  • Find some good spots for breakfast and meals. Don’t forget Salesforce partners will be hosting events for breakfast, lunch, or dinner and cocktails. You can also get access to free lunches at Dreamforce, but the quality and variation of options will vary. Reach out to our team to learn about several special meals and events Groundswell will be hosting!
  • Check out and make sure to have a list of sessions you want to attend beforehand. We have a handy list below!
  • Add the main events you want to attend to your calendar, with at least a 30-minute alert to give yourself ample time to get there. Most sessions are about a 5-10 min walk away, while others can be longer.
  • Bring a power bank to make sure your phone is always charged. When you’re on the go using your phone day and night, you will appreciate it. 
  • Check out the various Campgrounds, such as the Developer Campground where you can score some great swag! Plus, the booths are often staffed by Salesforce employees who actually built the product/feature – you might be lucky and meet the main Product Architect, Product Manager, etc., while you’re there.

Which Sessions Should I Attend?

A photo of Alex presenting at Dreamforce for Groundswell Cloud Solutions is in the Insider’s Guide to Dreamforce 2022

We’re looking forward to attending as many sessions as possible, but there are a few that we will not miss for anything.

Here is a short list of choice keynote and breakout sessions we will most likely try to attend ourselves:

Developer Preview: Winter ’23 Release Readiness Live 

Industry: Other, Technology
Product: Marketing Cloud, Salesforce Platform
Topic: Future of Work
Session Type: Keynote

Release Readiness Live is at Dreamforce this year and you can learn the latest developer features and innovations coming in Winter 2023 from Salesforce Product managers and developer advocates

Digitize Retail Store Operations to Drive Efficiency

Industry: Retail
Product: Slack, Tableau
Topic: Future of Work
Session Type: Theater

See how retailers can empower their associates with a digital HQ with Slack and Tableau. These digital tools can transform the in-store experience and unlock new levels of efficiency and service.

Drive Profitable Growth in the Consumer Goods Industry

Industry: Manufacturing, Consumer Goods
Product: Consumer Goods Cloud, Marketing Cloud
Topic: Automation
Session Type: Keynote

In this keynote session, discover how by using Salesforce Customer 360 Trailblazers are navigating economic headwinds, driving profitable growth specifically for the Consumer Goods industry.

Marketing That Delivers. Moments That Count

Industry: Other, Consumer Goods, Technology
Product: Marketing Cloud, Customer Data Platform
Topic: Automation
Session Type: Keynote

In this session, the Salesforce speakers will focus on CDP and Marketing Cloud to showcase how real-time engagement makes every moment count, so you can build trusted relationships at scale.

The Future of Tech & Media: Efficiency, Adaptability & Wow

Industry: Media & Entertainment, Technology
Product: Marketing Cloud, Media Cloud
Topic: Data Culture
Session Type: Keynote

Discover how Tech and Media can achieve increased CLTV, deeper audience engagement, and sustained revenue with Salesforce. Explicitly focusing on Marketing and Media clouds, learn how enabling personalization, automation, and the unlocking of data can impact the Media industry.

Here are the sessions we are speaking on that you should definitely check out:

Best Practices for Data Security in Experience Cloud

Speaker: Savio Jose
Audience: Developers, Architects, Administrator
Track: Developer
Product: Experience Cloud
Where: Redwood Theater | Moscone West

When: Wednesday September 21st at 10:30am

With trust as the number one priority, we must do everything however big or small to protect our Experience Cloud users’ data from prying eyes. Join us to understand the various nuances of the site, user & sharing settings, and how they impact data visibility, in ways you may have never expected. Learn what security measures to have in place while enhancing the site experience with the custom Apex to prevent inadvertently exposing sensitive customer data.

Diagramming for the Admin

Speaker: Cameron Reid
Audience: Admin
Track: Admin
Product: Salesforce Platform
Where: Admin Theater | Moscone West

When: Tuesday September 20th at 4:30pm

In this session, explore 5 tips and tricks to deliver well-constructed and thought-out architectural diagrams that WOW Stakeholders.

Named Credentials: Securing and Simplifying API Callouts

Speakers: Pei Huang
Audience: Architects, Developers
Track: Developer
Product: Salesforce Platform
Where: Redwood Theater | Moscone West

When: Wednesday September 21st at 3:00pm

Whether you’re a beginner or a pro, join us to learn the power of Named Credentials and the benefits they provide for developers and admins alike. You’ll see firsthand the advantages they offer for managing environments, deployments, and future configurability and maintenance.

Open-Source Mocking Framework Based on Apex Stub API

Speakers: Leonardo Berardino
Audience: Developers, Architects
Track: Developer
Product: Platform
Where: Developer Theater | Moscone West

When: Wednesday September 21st at 12:00pm

Are you looking for an easy-to-adopt mocking framework that can speed up your apex unit tests? Look no further! Here comes Apex Mocker Framework which brings to Salesforce the well-known mocking patterns used in many different languages, such as C# and Java, giving you the ability to write fast, clean, and easy-to-read unit tests. It’s based on the native apex stub API & is open source.

When & Where is Dreamfest?

This year’s epic live concert benefits the UCSF Benioff Children’s Hospitals! Dreamfest, the official celebration of Dreamforce, will feature heavy snacks, such as hot dogs, fries, popcorn, hot pretzels, sliders, tacos, plus beer, wine, and nonalcoholic beverages.

The best part? The headliner is none other than Red Hot Chili Peppers! Be aware that doors will open at 6 PM (so get there earlier), and the party will go on until 9 PM. Bring your conference badge, which is your ticket to Dreamfest. It is important to note that Full Conference credentials are required for entry. Once you are scanned in, reentry will not be allowed!

Grab a Groundswell expert to check out where we will be hanging out after the concert. We love to make the most of our time at Dreamforce, and this includes extended events at our tropical location!


If you are not good at taking notes, there will be a limited number of on-demand sessions from the in-person San Francisco experience available after the event! Plus, streaming will be available from the best of Dreamforce on Salesforce+ from September 20–22, 2022. This will include two channels across three days with more than 40 hours of content. 

If you need more details, check out this handy link to the Dreamforce FAQ. Register here for Dreamforce; keep the agenda close by and plus get access to the full list of speakers and panel discussions here.

We can’t wait to see you there!
Follow our time at Dreamforce on our channels with the hashtags #DF22.

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